CEEK Founder Insight from Unicorn Summit + Community Q&A — Part 2
When it comes to transitioning to a new medium 1 Out of 3 C’s Isn’t a Good Score
You can’t retain customers if they can’t easily access good quality content frequently via multiple channels. Securing distribution channel and content partners at the beginning is a very important aspect of building the bridge to the customer.
Which is why we are focusing on building both early in the game. You can’t sell subscriptions if you don’t have frequent ongoing episodic content. The VR Bundles we are building with content partners will lead to our ability to offer subscriptions. Channel partners are important to reach customers at the lowest possible price, so that we can fund creation of quality content. Netflix spent $12 BILLION in 2018 and plans to spend $15 BILLION in 2019. Since we don’t have a Netflix budget or expect their kind of returns now, it’s imperative to build channel and content partnerships and direct our spend to marketing and supporting content and artists that they have spent billions developing, just like Netflix did in the beginning.
Why is CEEK working with labels instead of directly with Artists?
Early in Netflix history, they spent years building content partnerships with the movie industry, which gave them a huge runway until the market fully transitioned.
The major music and movie studios with massive audiences are key to the transition from the 2D to the 3D web aka VR. Independents are important, but they require a lot of resources and funds. A single mega artist fanbase is often equal to 100 independents, so having that mega artist on board builds the momentum needed to support the independents who help build the long-term stickiness as they come with loyal fans in the long tail. Ultimately, they then become mega stars when the transition occurs.
We are doing both. We have relationships with labels as well as directly with artists/ artist management. When it comes to mega stars you cannot take out the labels, they are the reason the artist is where they are, the artist has leveraged the label’s resources.
When platforms say they are going to cut out record labels immediately, I know they don’t fully understand the market because the top of the music industry pyramid that drives revenue and users for the entire industry is populated by artists who have very long-term contracts with labels. Once every while you find a handful of independents, usually legacy acts who’s multi decade contracts have run out or up and commers who have managed to turn their social following into business clout.
Without fail, every single platform that has represented business transformation for the industry (Spotify, Netflix etc) have become valuable and successful. The ones like Napster who disregarded the industry dynamics were unsuccessful.
What is CEEK’s beach head?
CEEK VR is well positioned to become the mobile VR leader thanks to OUR PATENT AWARDED CEEK VR FOLDABLE HEADSET, which is equivalent to Netflix’s DVD bundle used to amass a database of movie fans.
CEEK has become the dominant player in the Live Entertainment space with opportunities and agreements with Universal Music, NASCAR, Madison Square Garden, CAA, Independent Artists, 100+ Megastars including Katy Perry, Lady Gaga, U2, Elton John, Sting and 200+ emerging artists. Our experience and relationships are key to getting the big players to commit to Virtual Reality.
Why did CEEK develop its own VR headsets?
The CEEK VR mobile Headsets were launched well before Oculus and HTC decided to follow suit with their mobile versions. CEEK is an industry solution not a random startup or a knee-jerk. The CEEK Headset bundles echo what Netflix did for movie streaming with DVDs.
CEEK customers (Ceekers) are primarily Music Fans who DO NOT ALREADY OWN VR HEADSETS. The CEEK VR bundle is an innovative inexpensive customer acquisition mechanism that meets music fans where they already are — in the music aisle.
The CEEK VR bundle won the CLIO AWARD for its innovation in creating a “new CD moment” as 16 Grammy Winning producer David Foster called it. Music hasn’t had a moment in two decades. CEEK VR is the evolution of music.
We understand that physical music sales currently comprise less than 25% of music industry revenue. CEEK is helping transition music buyers from physical sales to INTERACTIVE STREAMING.
Samsung’s headsets only work with their phones. Google’s Daydream only work with a few Android phones. Oculus is a closed system, when a user buys content on the Oculus Rift, they cannot access it on the HTC Vive or even on their phone without buying an Oculus Go headset, and even then that is the only headset with which they can access that content. CEEK VR Headsets work with both Android and iOS, and most importantly CEEK’s App is available on all devices thus removing fragmentation, which is a major barrier to the industry’s growth.
Almost all VR headsets on the market do not have eye distance and focal adjustments which are important for a comfortable VR experience. Without the correct range, users get eye strain and fatigue. Oculus VR founder Palmer Luckey has even indicated that the Oculus Rift misses a big portion of the population. CEEK VR’s Headset has eye distance and focal adjustment covering men, women and children over 13.
Most low-cost mobile headsets use cheap lenses with lesser Field of View (FOV) typically under 90 °. CEEK uses proprietary polarized high-end lenses and has a 105 ° field of view. The higher field of view offers accurate scale and enhances the sense of presence. The CEEK VR Headset is the best mobile experience in its price range.
What are CEEK’s revenue sources?
· CEEK VR Platform Subcriptions ($9.99 )
· Brandable Mobile VR Headset ($9.99 — $19.99)
.CEEK Premium Mobile VR Headset ($99.99)
· CEEK 4D Advanced 360 Audio Headphones ($249.99)
All CEEK products and services are available on www.ceek.com and can be purchased using Ceek, Eth and Fiat.
CEEK Product and Services Overview
CEEK Deluxe Brandable Headset — $9.99 to $19.99
This is our most well defined and validated product.
.CEEK VR Bundles Sold Out at Best Buy in 24 Hours
.97% customers recommend it
.Fans rated CEEK VR bundles higher than the album
· Re-Selling on eBay for $66.60
· Under .5% Return Rate
· CLIO Award Winner
· Grammy Award Winning Project
Premium CEEK VR Headset — $99.99
These are available in space blue, gold and VR/AR. We’ve launched a gold version of our highly popular Patent-Awarded VR Headset. The new and improved version is available for pre-order on at https://www.ceek.com/vr-headset
CEEK VR 4D Advanced 360 Audio Headset ($249.99)
One of the most anticipated products :) Our 4D Audio headphones have been met with great excitement by influencers and reviewers. The headphones are available for orders on www.ceek.com/4dheadphones
What is 4D Audio ?
3D directional sound plus haptic feedback is 4D. Using a standard headphone for VR is like watching a 3D movie without the glasses — the experience is simply not complete! As a Digital Cinema pioneer, I created the CEEK 4D Advanced Headphones with the vision of making cinema quality directional audio rendering technology previously only available to Hollywood studios and mega Cineplexes available on mobile phones and standard computers. Unlike standard video, VR requires sound depth, direction and ability to detect material properties. CEEK 4D Advanced Headphones were created for virtual reality environments, it’s equally great for enjoying music, movies and other experiences anywhere, anytime!
Subscriptions — $9.99 Monthly
The CEEK VR App is currently available on Oculus Rift, Oculus Go, Gear VR, HTC Vive, Android and iOS. It’s estimated by 2020 there will be more than 100 Million VR headsets in the marketplace from multiple device makers, CEEK makes it possible for users to access interactive, live and ecorded experiences from multiple devices.
What integrations have you built? Will an SDK be available soon?
We’ve completed partner integrations including T-Mobile, Apple iTunes, Voting App for World of Dance events, a global award show, Roblox and Target CEEK VR Gift Card.
What does the Apple and Target Gift Card Partnership do?
Through the Apple iTunes promotional partnership, you get $10 with most CEEK products that you buy. When we sell 1 Million units, that’s $10M. The partnership become more and more powerful as we scale. This required technical integrations.
We’ve launched a CEEK VR gift card with Target, which makes CEEK the default application for all the mobile VR Headsets that they sell since most of them do not have the content. The card can be used to purchase all CEEK products.
Why did you do the blockchain integration?
CEEK is leveraging the blockchain to provide the highest level of transparency, seamless order and security. We are working on virtual sales tracking with detailed analytics documented on the blockchain. CEEK uses the blockchain for content access verification, automatic royalty payments through smart contracts and increasing the ease of content access in virtual environments.
Virtual tickets and merchandise are assigned their own Ethereum address, therefore offer fans the ability to own rare items that can be authenticated and gain value inside and outside of virtual reality.
How do you plan to increase demand for the CEEK Token?
We’ve integrated the Ceek token in to our applications. When we start promotions, it will be a domino effect. We are also integrating blockchain voting into a big award show. In the past the show received millions of votes, so we’re very excited about the opportunity to have Ceek tokens in the hands of millions of voters as they select their favorite acts. These are the large-scale projects that will drive Ceek token use. There’s no reason why we can’t have the same integrations on American Idol and other shows. Eventually even using it for national elections, given that the ledger is immutable. CEEK truly delivers on the practicality and utility that the industry needs to scale to mainstream audiences.
How will CEEK impact the crypto ecosystem?
Blockchain technology needs applications that make it easy for millions of crypto newbies to easily buy and use tokens. Blockchain technology will reach a tipping point when there are many more apps like CEEK that are building globally with blockchain technology and integrations that make it very easy. For example, a user can simply use their in-app purchase on Android and iOS to fill up their wallets for voting, all the hard work is done in the back to avoid taking the fun out of the content that they are here to see.
Adding Ceek to your wallet is easy, you can simply transfer tokens from your digital wallet or exchange, make an in-app purchase on your phone, or use any method that you would normally use on the App including the Ceek Gift Card. All transactions are recorded on the CEEK block explorer as well as on the Ethereum explorer.
How do you plan to compete with Samsung, HTC and Oculus?
We don’t. The battle to be the marketplace for VR is heating up, we don’t care who wins because we’ll distribute on all of them. We’ve actually generated revenue from Facebook’s Oculus and continue to partner with them. I’m on the Oculus for Good board and have. A great relationship with the guys at HTC. The more headsets that are sold the better, we want to deliver content to everyone.
How have you been able to do much in such a short time?
Will and determination. Grit. Hasn’t been easy but the strength of what we’ve built has brought a lot of believers to the table and that fuels us. We have a phenomenal team and a great community. #GOCEEKERS!
What’s Next?
We’ve spent the last year and a half securing premium content partners and building distribution channels because content is the most critical aspect of any subscription service. Content partners provide access to built-in networks of fans for the CEEK VR headset bundle which is our plan for growing content. It solves the “chicken or the egg” problem. VR headsets without content have a high return rate. CEEK has the lowest return rate due to having content. Users don’t have to download a 1000 apps, they have everything in one place. Our aim is to increase the amount of original content distributed on our platform.
CEEK’s long term scalability depends on subscriptions. To get there we have to have a good library of premium content that users can access from any device on a frequent basis.
Download the CEEK APP
a. Android — https://play.google.com/store/apps/details?id=com.ceek.virtualrealityconcerts
b. iOS — https://apps.apple.com/us/app/ceek-virtual-reality/id1169054349
c. QuickStart Guide — https://www.ceek.com/quickstart
Feedback is always appreciated.
CEEK — A NEW REALITY!!!
